26 Sep 2017 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Sports Management issue 133, 2017 is now out!

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Health Club Management

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Aleatha Ezra
Director of park member development,
World Waterpark Association

Ian Taylor
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SkillsActive

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Fredrik Lindahl
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Chris Marriott
Capita Symonds

Rhona Mennie
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Matt Partridge
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Tom Pinnington
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Hugh Robertson
Minister for Sport

David Stalker
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Phillip Villars
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Tom Walker
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Duncan Wood-Allum
Director,
Sport, Leisure and Culture Consultancy

International water safety event sees worldwide growth

11 Nov 2014
by Aleatha Ezra, Director of park member development, World Waterpark Association
More than 120,000 individuals have participated in WLSL events and many millions of individuals have learned why it is so crucial that we teach swimming lessons to children.

According to the Royal Life Saving Society (RLSS) UK, "accidental drowning causes around 400 UK deaths every year, the equivalent of one person drowning every 20 hours. Thousands more suffer near drowning experiences, some resulting in life changing injuries. Drowning is still the third highest cause of accidental death in children in the UK."

This year, the RLSS UK joined the World Waterpark Association (WWA) and dozens of other international water safety organisations, including STA UK and Irish Water Safety, to support the fifth World's Largest Swimming Lesson (WLSL) event, on 20 June 2014. The aim of the event is to build awareness about the importance of teaching children to swim to prevent drowning.

The WLSL set a new Guinness World Record with 36,564 participants from 22 countries around the globe. Thanks to the excellent support offered by organizations like RLSS, STA UK, as well as media partners located within Europe, the 2014 event saw a robust increase in international host locations. In 2013, events were hosted in 13 countries, while 22 countries participated in 2014, representing a 70 per cent increase that year.

Since its inception in 2010, the WLSL event has set five Guinness World Records and produced more than 100 million media impressions. It helps to spread the WLSL word: Swimming Lessons Save Lives. In addition, more than 120,000 individuals have participated in WLSL events and many millions of individuals have learned why it is so crucial that we teach swimming lessons to children.

Next year's WLSL event is scheduled for 18 June 2015.

Visit WLSL.org to learn more about the event and its supporting organizations.



Tags: Attractions Management  sport & recreation  theme & waterparks 

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