26 Sep 2017 | Digital editions, magazines, websites, e-zines, handbooks and contract publishing for the leisure industry

Sports Management issue 133, 2017 is now out!

Blogs:

Sports Management bloggers:

Liz Terry
CEO,
Leisure Media

Kate Cracknell
editor-at-large,
Health Club Management

Eva McDiarmid
Chief Executive,
ASVA

Kurt Janson
Policy Director,
Tourism Alliance

Philippe Rossiter
Chief Executive,
Institute of Hospitality

Aleatha Ezra
Director of park member development,
World Waterpark Association

Ian Taylor
CEO,
SkillsActive

Gareth Edwards
Director of Education,
Springboard

John Goodbody
Sports Journalist

Suki Kalirai
Interim CEO,
SkillsActive

Sam Coulstock
Customer Relationship Director,
Springboard

Stephen Studd
CEO,
SkillsActive

Edwina Hart
Minister for Business,
Welsh Assembly Government

Leah De Silva
Business development director,
Springboard

David Grevemberg
CEO,
Glasgow 2014 Commonwealth Games

Simon Johnson
CEO,
Business in Sport and Leisure

David Kerr
Principal,
David Kerr Associates

Nick King
Director,
Sports Think Tank

Fredrik Lindahl
Treasurer & Administrator,
Finnish Cricket Association

Chris Marriott
Capita Symonds

Rhona Mennie
Business relations manager,
Springboard UK

Matt Partridge
Executive board member,
CLOA

Tom Pinnington
Associate director,
Capita Symonds

Hugh Robertson
Minister for Sport

David Stalker
CEO,
ukactive

Chris Trickey
Chief Executive,
SAPCA

Phillip Villars
Managing Director,
Indigo Planning

Tom Walker
Journalist,
Leisure Media

Duncan Wood-Allum
Director,
Sport, Leisure and Culture Consultancy

by Kate Cracknell
editor-at-large, Health Club Management

When sport meets fitness

by Kate Cracknell

Sport is just one part of a far larger entity that is physical activity, observed Jennie Price at the ukactive Summit in November – hardly a shocking revelation in itself, but nevertheless an interesting perspective coming from the CEO of Sport England, whose mission up to this point has been to develop grassroots sport across the UK. [more...]

Upgrading the industry

by Kate Cracknell

The National Living Wage is coming, and operators across the UK will be trying to work how they can afford it. It will certainly be a challenge in a sector that has long relied on fairly low-paid staff, but we believe it presents an interesting opportunity to upgrade the industry. [more...]

A new call to action

by Kate Cracknell

Young or old, disabled or able-bodied, fit or unfit, the brief is clear: we should all be active on a daily basis. This is the unambiguous and very welcome message from Public Health England (PHE) in Everybody Active, Every Day – its recently published national framework designed to combat inactivity. Hear, hear PHE. In their bold simplicity, the four words ‘everybody active, every day’ become more than just the name of the framework – they become a rallying cry for the fitness sector as a whole. [more...]

Embracing active design

by Kate Cracknell

People should be active every day, with opportunities to do so designed into the very fabric of our environments and our daily lives. That was the clear message of last month’s inspirational Active by Design Summit, organised by the UK’s Design Council. So how might this look in practice, and what does it mean for health club operators? [more...]

On-track with tracking?

by Kate Cracknell

We're hearing more and more about the ‘quantified self’, and this trend is now steering a course directly towards us, with news of some exciting and disruptive deals that won’t just bring tracking to the doorsteps of our clubs, but right into the heart of our businesses. [more...]

23 and a half hours

by Kate Cracknell

Can you limit your sitting and sleeping to 23 and a half hours a day? That’s the thought-provoking question asked by Dr Mike Evans in a fantastic short film which everyone in the sector should watch (see www.health-club.co.uk/film). In less than 10 minutes he makes a compelling case for exercise, setting out the extensive health benefits but also, crucially, making these seem achievable. All we need to do is limit our inactivity to 23 and a half hours a day, or 23 hours for children. [more...]

Creating ‘wellness cities’

by Kate Cracknell

Recommendations made in January that two new garden cities be built in southern England to ease the UK’s housing shortage have prompted fierce political debate. [more...]

Physical inactivity kills

by Kate Cracknell

The primary focus of the fitness industry must be addressing physical inactivity. That was the very clear message coming out of November’s ukactive Summit – the gathering place for UK policymakers to discuss sport and fitness. The event saw a well-orchestrated strategic shift away from a focus on combating obesity towards a new focus on inactivity as a standalone issue, with all the key speakers highlighting the challenges in this area. [more...]

Time to fight for QOF inclusion

by Kate Cracknell

The campaign to present exercise as medicine has been delivered a blow with the removal of physical activity from the QOF (Quality and Outcomes Framework) – see Health Club Management 2014 issue 1 p10. [more...]

Tapping into wellness tourism

by Kate Cracknell

As health clubs align themselves more closely with wellness, exciting new opportunities are emerging. [more...]

Rebranding exercise

by Kate Cracknell

Your members are more likely to stick with their exercise routines and remain in membership if they have tangible, immediate reasons for being physically active. [more...]

Beyond the 12 per cent barrier

by Kate Cracknell

The UK fitness sector has reached a plateau in its product lifecycle: after the rapid growth of the noughties, it’s been stuck at roughly the same level of market penetration – 12 per cent – for years, with only the arrival of the budget clubs nudging it up a meagre half point (State of the UK Fitness Industry Report). [more...]

Embracing your 'tribes'

by Kate Cracknell

Health club operators have a huge opportunity to engage in a very fundamental way with their members, by being far more aware of their true needs and motivations and connecting with them on a deeper level. [more...]

Staying on the radar

by Kate Cracknell

Is the government losing its appetite for its healthy living agenda? Certainly there was concern among health lobbyists that, at the state opening of parliament last month, the Queen’s Speech made no reference to two of the government’s previously high-profile proposals: minimum pricing for alcohol, and the requirement for cigarettes to be sold in plain packets. But are there genuine grounds for concern, and does it affect the fitness industry anyway? [more...]

Social responsibility

by Kate Cracknell

Why do health clubs – operations that pivot around the idea of doing people good – have to work so hard, and spend so much money, to engage customers? That was the question posed by Ray Algar, MD of Oxygen Consulting, who spotted a discrepancy between the way in which gyms perceive themselves – as socially-minded operations that help people live healthier, happier lives – and the way the public sees them: as contract-wielding enterprises that take your money and then leave you to fend for yourself, not caring if you attend or not. [more...]

Strength in numbers

by Kate Cracknell

What might the gym of the future look like? Are we reaching a point where group exercise – far from being a mere complementary offering sitting alongside the gym in a full-service club – has actually become a strong proposition in its own right? And if so, what models might operators consider to ensure they tap into this? [more...]

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